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web / FoodVerify

web / FoodVerify

FoodVerify is a blockchain-powered food traceability platform that helps businesses track products across the food supply chain. I designed the product experience to make complex supply chain data easier to understand, manage, and trace — improving visibility and trust for users.

Date: 2021-2022 Client: Monkeedoo Role: Product Design, Project Management

Overview

Food supply chains involve multiple businesses, processes, and handoffs, making it difficult to maintain clear visibility into where products come from and how they move through the supply chain. FoodVerify was designed to address this challenge by connecting product and transaction data across each stage of the journey.

As the Product Designer, I focused on translating this complex information into a clear and intuitive digital experience. I designed key product flows and interfaces for tracking products, viewing supply chain information, and managing traceability data, with an emphasis on making complex workflows easier to navigate and understand.

Account

Designed a streamlined account access flow covering registration, sign-in, and password recovery, with a focus on clarity and ease of use.

Partner Management

Designed partner management flows that allow users to easily add, update, and remove supply chain partners while keeping partner information organized.

Modal Windows

Designed a range of modal windows for confirmations, actions, and important information. Some were intentionally designed with large icons to make key messages more visually clear and immediately recognizable.

Marketing Site - Pricing

Designed the pricing page to clearly communicate available plans and features, helping users quickly understand the value and choose the option that best fits their needs.