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print / PhoneBox Promo

print / PhoneBox Promo

A collection of marketing and print materials designed for PhoneBox, a Canadian mobile service provider. The work included promotional brochures, flyers, print advertisements, and large-format trade show graphics, with a focus on clear messaging and consistent visual communication across different formats and audiences.

Date: July 2013 Client: PhoneBox Role: Art Direction, Design

Overview

I worked closely with the Marketing and Customer Service teams to understand PhoneBox's target audiences and their needs. I designed a range of promotional materials across different print formats, including brochures, flyers, and large-format trade show banners, and managed the prepress process from final artwork preparation to print-ready files. Below is a selection of the work I created for PhoneBox.

Promotional Brochure

I worked closely with the Marketing and Customer Service teams to understand PhoneBox's target audiences and their needs. I designed a range of promotional materials across different print formats, including a general promotional brochure, brochure insert, and targeted promotional flyers.

Brochure Insert

Designed a promotional insert to accompany the brochure, highlighting a specific offer and providing a more focused call to action. The piece was designed to work as a standalone promotional element while maintaining visual consistency with the broader PhoneBox materials.

International Student Flyer

Designed a targeted promotional flyer for international students, featuring a limited-time offer and comparing PhoneBox plans with competing carriers. I worked with the Marketing and Customer Service teams to understand this audience and translated those insights into messaging and visual communication tailored to their needs.